Public Investment Fund Official Supporter for the 2026 World Cup

The Public Investment Fund, in collaboration with the International Federation of Association Football (FIFA), announced the signing of a new agreement under which the fund will be an official supporter of the 2026 World Cup in Asia and North America.

This partnership reflects a shared vision aimed at expanding the global reach of football, from grassroots to the highest levels of professionalism, while providing greater opportunities for sports participation and enhancing the presence of the game.

The agreement included the joining of two subsidiaries of the fund, namely Savvy Games Group and Qiddiya City, in a move aimed at providing innovative experiences for audiences and enhancing interaction with football fans around the world.

The 2026 World Cup edition is set to be the largest in the tournament's history, featuring 48 teams from various continents, along with being hosted by three countries, giving it an unprecedented global character.

For his part, Romy Gai, FIFA's Chief Business Officer, expressed his happiness with this partnership, affirming that it will contribute to delivering an exceptional edition that inspires and unites fans under the umbrella of football.

He explained that cooperation with the Public Investment Fund will enhance innovation and expand the participation base, providing greater opportunities for young people to play and enjoy the game worldwide.

In turn, Mohamed Al-Sayyad confirmed that the fund continues to strengthen its international presence in the sports sector, with a clear focus on football, noting that this partnership is an extension of previous collaborations with FIFA and other football entities.

He added that through this step, the fund aims to support the global growth of the game by developing opportunities available to players and fans, and contributing to building a more sustainable football ecosystem.

This partnership comes as part of the significant transformation the Kingdom is undergoing, especially with its anticipated hosting of the 2034 World Cup, which enhances its role in developing football both locally and internationally.

The agreement aligns with the Public Investment Fund's strategy for the period 2026-2030, which focuses on supporting the tourism, entertainment, and sports sectors, as well as transferring expertise and building the capabilities of future generations.

The International Federation of Association Football (FIFA) continues its efforts to develop the game through 211 member associations. This partnership will support the launch of various initiatives, including talent development, women's football, and infrastructure worldwide.