The joining of Moroccan star Hakim Ziyech to Wydad Athletic Club does not seem to be just a transfer in the transfer market, but rather a strategic step likely to bring about a profound transformation on the athletic, economic, and media levels within the club, and even in Moroccan football as a whole.

Athletically, Ziyech still possesses a considerable reserve of skill and creativity, and his ability to make a difference on the pitch makes him a valuable asset for Wydad. His presence will enhance the team's strength and raise the competitive bar in the national league, while also providing rising generations with a role model in ambition and professionalism.

Economically and marketing-wise, the deal is a smart investment by all standards. Signing a player of Ziyech's caliber for a reasonable amount means opening the door to a surge in sales, advertisements, and sponsorships, especially with the expected increase in demand for team jerseys bearing his name. It is anticipated that the club's management will renegotiate with the sports equipment manufacturer to update profit shares in line with the new momentum.

Media-wise, Ziyech's appearance in the red jersey will be a widely resonant event, as it is expected that the club's social media platforms will witness an unprecedented rise in interaction rates and the number of followers, especially with the timing of the deal coinciding with the launch of the 'Wydad TV' project, which will provide the club with a modern media interface reflecting its new image as a team that combines authenticity and professionalism.

Moreover, Ziyech's entry into the Moroccan professional league will bring the spotlight back to the local league, giving it a new dimension in the Arab and African football scene, thus increasing its market value and enhancing its investment attractiveness in the future.

The Hakim Ziyech deal, therefore, does not stop at the boundaries of the pitch, but represents a bold step in Wydad's journey towards greater global presence and professionalism. The biggest challenge for the management remains how to effectively capitalize on this success, as Ziyech, as his fans know him, does not just settle for scoring... but makes a difference even in the ninetieth minute.