The American soccer league announced in an official statement the reactivation of the Messi camera feature during the upcoming Inter Miami match against Necaxa, as part of the 2025 Leagues Cup, in a partnership between the league and the platforms TikTok and Apple TV.

This feature is a dedicated camera for Argentine star Lionel Messi, tracking his movements and expressions throughout the match, with live footage broadcasted on TikTok, offering a unique viewing experience that brings fans closer to the Inter Miami star like never before.

The match between Inter Miami and Necaxa is scheduled to kick off early next Sunday, following the team's opening match against Atlas in the tournament, with the group stage concluding with a match against Pumas.

The American league confirmed that this technology will be used in at least four matches for the remainder of the season, without revealing the identities of the other three matches.

The Messi camera feature was first implemented in October 2024 during the match between Inter Miami and Atlanta United, achieving over 6.4 million views across the American league and Inter Miami's TikTok accounts at that time.