Al-Ahly Moves Quickly to Resolve Dollar Liquidity Crisis
Al-Ahly officials have devised urgent plans to resolve the financial crisis related to foreign currency, which the club has been experiencing recently, due to a decline in some dollar resources.
The loss of the African Champions League title last season and the failure to participate in the Intercontinental Cup resulted in the club losing approximately 6 million dollars that would have entered the club's treasury from the revenues of the two tournaments.
According to the winwin website, Al-Ahly's management is striving to finalize a new sponsorship contract extending until 2030, amidst a competition among four companies to secure the club's sponsorship rights, with a relative advantage for the current sponsor.
The report indicated that the management aims to secure the contract advance as soon as possible to ensure cash flow. It is also moving to claim a remaining portion of the current sponsorship contract and some external dues, in an attempt to overcome the dollar shortage crisis.
The loss of the African Champions League title last season and the failure to participate in the Intercontinental Cup resulted in the club losing approximately 6 million dollars that would have entered the club's treasury from the revenues of the two tournaments.
According to the winwin website, Al-Ahly's management is striving to finalize a new sponsorship contract extending until 2030, amidst a competition among four companies to secure the club's sponsorship rights, with a relative advantage for the current sponsor.
The report indicated that the management aims to secure the contract advance as soon as possible to ensure cash flow. It is also moving to claim a remaining portion of the current sponsorship contract and some external dues, in an attempt to overcome the dollar shortage crisis.