Mohammed bin Salman Foundation signs memorandum of understanding with the Ministry of Sports

The Mohammed bin Salman Foundation 'Misk' has signed a memorandum of understanding with the Ministry of Sports, aimed at enhancing cooperation in entrepreneurship and sports innovation, and supporting technical solutions and emerging projects within the sports sector.

The agreement aims to expand areas of joint work by developing sports programs, activities, and events, exchanging expertise and knowledge, and coordinating to benefit from sports facilities and venues.

The areas of cooperation also include the implementation of joint initiatives, plans, and media campaigns, which contribute to providing broader opportunities for Saudi youth to enter promising fields in the sports sector.

The agreement comes as a continuation of the partnership that started in 2025 through the 'Misk Launch' program, part of the 'Misk Leadership' pathway, with the participation of the Ministry of Sports as a sector partner in the sports technology pathway during the ninth and tenth cohorts.

The ministry provided startups with its specialized expertise and participated in mentoring, evaluation, and selection sessions. It also assisted entrepreneurs in connecting with clubs, federations, and entities related to the sports sector.

The sports technology program has witnessed a notable rise in applications, with the number increasing from 10 applications in the eighth batch to 55 in the ninth batch, and reaching 96 applications during the ongoing tenth batch.

The 'Misk Launch' program is one of the foundation's initiatives to support entrepreneurs and startups in the early stages of establishment, through a developmental journey lasting ten weeks that combines learning, mentoring, and practical application.

The program focuses on helping participants develop prototypes for their products, test market needs, and enhance the readiness of their projects to achieve growth and attract investments.