Television 11 and Al-Ittihad announce strategic partnership to produce a new generation of sports entertainment content

Al-Ittihad has formed a strategic partnership with Televes 11 to develop and produce sports entertainment content, aiming to provide new offerings for the Saudi, Gulf, Arab, and global markets.

The agreement combines the expertise of Televes 11 in content creation and developing creative stories with the sports history of Al-Ittihad, its facilities, players, and large fan base.

The partnership includes the development of films, series, and sports entertainment projects, aiming to go beyond the traditional football audience and reach wider segments within Saudi Arabia and the Middle East and beyond.

The move is part of Television 11's strategy to establish a stronger presence in the sports entertainment sector, amid the increasing connection between sports, culture, content creation, and impactful storytelling.

Alaa Faden, the CEO of Televes 11, explained that sports have transcended the boundaries of competition on the pitch, as it has transformed into a culture, identity, and a comprehensive entertainment industry.

Faden pointed out that the rapid development of the sports sector in Saudi Arabia opens the door to telling authentic Saudi stories that can reach a wide international audience, considering the partnership an important step towards building a global platform for sports entertainment.

The cooperation from the federation is based on a history that spans nearly a century, alongside the club's record of domestic and continental titles and its prominent status at the Saudi, regional, and Asian levels.

Domingos Oliveira, the CEO of Al-Ittihad, stated that football has become a powerful cultural force in society, noting that the club's ambitions are no longer limited to what happens on the pitch.

Oliveira added that the collaboration with Televes 11 aims to present inspiring stories to new audiences, while maintaining the identity of the federation and its legacy through high-quality entertainment.

Television 11 has notable experiences in the Saudi content industry, having produced works that achieved high revenues, alongside original projects in collaboration with global platforms, including Netflix.

The company has strengthened its presence in sports content by producing the feature documentary about Al-Hilal, 'The Blue Spirit', as part of its series of experiences in telling stories related to Saudi Arabian sports.

The partnership, which the two parties have already begun to develop their first projects, reflects the growing opportunities in local content creation and intellectual property within the objectives of Saudi Arabia's Vision 2030, with a focus on reaching regional and global markets.

Al-Ittihad and Televes 11 are preparing to unveil a series of new projects in the coming period, in a long-term collaboration aimed at providing diverse entertainment experiences that reflect the growing presence of Saudi Arabian sport on the global stage.