Officially: Turkish Airlines new sponsor for Liverpool shirt

Liverpool have officially announced an agreement with Turkish Airlines to become the team's official shirt sponsor, in one of the most significant sponsorship deals in the club's history.

According to the announcement, the contract is valued at £300 million and spans 5 years, in an agreement that reflects the substantial commercial value that Liverpool now enjoys on a global level.

Turkish Airlines will feature on Liverpool's shirt as part of a strategic partnership between one of the world's biggest football clubs and a globally recognized airline.

This partnership represents a strong economic and marketing boost for Liverpool, as the club continues to enhance its commercial resources and invest in its brand on an international level.