Chelsea Announces New Partnership

Chelsea Football Club has officially announced today, Friday, a new partnership with Circle Internet Group, which will become the club's main partner and the official front-of-shirt sponsor starting from the 2026/27 season.

Under the agreement, the 'USDC by Circle' logo will appear on the front of Chelsea's shirt, replacing just the name Circle. The logo will be written in gold on the club's primary blue kit.

The logo is set to make its first appearance on the team's shirt during Chelsea's next match against Brighton on Sunday at Stamford Bridge, as part of the Premier League fixtures. The partnership also extends to the shirts of the men's, women's, and academy teams.

USDC is a stablecoin pegged to the US dollar, issued by Circle, marking a significant presence in one of the largest global football platforms. Meanwhile, Chelsea benefits from a new partnership with a fintech company.