Scandal of Messi's Father's Death News Costs TV Channel Significant Losses

The Argentine channel "Luzu TV" suffered a major blow after losing 10 commercial sponsors following the crisis sparked by presenter Florencia Peña, after publishing false news about the death of Lionel Messi's father, which led to a wide wave of criticism.

Florencia Peña admitted the mistake, saying: "Yes, I announced the death of Messi's father without verifying the news, but those responsible for this will be held accountable," in an attempt to clarify the circumstances of the incident that angered followers.

For its part, the management of "Luzu TV" issued a statement confirming that strict measures had been taken, noting that the services of all those responsible for the incident, including Florencia Peña, had been terminated as part of its efforts to contain the fallout of the crisis.

The incident caused significant damage on both commercial and media levels after 10 sponsors decided to withdraw their support from the channel, marking one of the biggest crises faced by "Lozo TV."