Real Madrid Club announced that it is close to finalizing the renewal of contracts with its main commercial partners, which include Emirates Airlines, Adidas, and HP. This step aims to enhance the club's economic stability and ensure the continuation of its global marketing value.

The club is finalizing the renewal with Emirates Airlines, as the partnership between the two parties has been ongoing since 2013 and will continue until 2031, with a previous relationship dating back to 2011. The contract includes both the men's and women's teams of the club and is considered one of the longest commercial partnerships in the Spanish league.

As for Adidas, it has been a partner of the club since 1998, and the partnership between them is considered one of the most important contracts at the global club level. Negotiations are ongoing to renew the contract to ensure the continuation of the shared identity of the club and the brand.

Additionally, there are talks to expand the partnership with HP to enhance the club's strategic plan to increase jersey sales revenue to around 300 million euros annually, a figure that could rise with sporting successes.

The value of the jersey is estimated at 260 million euros annually, surpassing Manchester United (200 million) and Barcelona (183 million), according to Blinkfire reports. Manchester City follows with 171 million euros, and then Paris Saint-Germain with 170 million.

Renewing these strategic contracts represents a key step in keeping the club at the forefront of the football market and ensuring long-term financial stability, while leveraging its sporting successes to enhance the value of its brand.