In a move aimed at enhancing media presence and providing more professional content, Al-Ittihad Club inaugurated its new media studio with the presence of several prominent administrative and technical figures in the club.

The inauguration ceremony was chaired by the club's chairman, Engineer Louai Mushabi, while the CEO Domingos Oliveira participated in the occasion, alongside the captain of the first team, French star Karim Benzema.

This project comes as part of a comprehensive strategy to develop the club's media system, where the Director of Institutional Communication and Spokesperson, Riyad Al-Muzahir, stated that the new studio will represent a qualitative leap in content production.

Al-Muzahir confirmed that the club will work on producing various programs including documentaries, interviews, and interactive content that enhances communication with fans and meets their aspirations both locally and globally.

He pointed out that there is a plan to establish partnerships with prominent media institutions inside and outside the Kingdom, which contributes to supporting content production and expanding the media outreach of Al-Ittihad Club.